People Models™
Reflecting how people think, feel, and behave, at scale.
Chief Home Officers
Unlike LLMs that are trained on the language of the open internet, People Models™ understand the behavior of real people who have chosen to share their experience.
Anatomy of a People Model
01
It all starts with real people: millions of video surveys analyzed for behavioral patterns to catalogue not just what was said, but also what wasn’t.
1.0
The lightweight computational engine that returns instant answers through natural language.
General Availability
- Facets
- 100B connections
- Costs
- $1k / 50k credits
- Benefits
- Fast, structure-aware alternative to persona prompting or synthetic data
- Applications
- Stakeholder interviews, agentic workflows, and early concept development
- Integrations
- Plug-and-play
- Validation
- Grounded in the psychographic model, not improvisation
- Evals
- Immediate time-to-value from the first question
2.0
High-value, hard-to-reach demographic segments powered by direct human validation.
General Availability
- Facets
- 18T connections
- Costs
- $20k / 1M credits
- Benefits
- Unique segments including global markets, neurodiversity, and health populations
- Applications
- Multi-modal concept testing, consumer segmentation, and advanced simulations
- Integrations
- Configurable, fine tuned
- Validation
- Expands across global markets and industry verticals
- Evals
- Every facet traced back to a validated human signal
Autonomous
The full innovation engine: it predicts the highest-return future, generates the work, and runs it.
Private Preview
- Facets
- 36T connections
- Costs
- $100k / 5M credits
- Benefits
- Predicts, generates, executes, and proves in one closed loop
- Applications
- End-to-end research, concept generation, and market simulation
- Integrations
- Fully managed, adaptive focus
- Validation
- Autonomous micro-experiments against live markets
- Evals
- Self-running, continuous operation
